I pride myself on being able to spot deceptive advertising and misleading sales gimmicks. So you can imagine my surprise when I realized that I had been had by a clever left wing book peddler.
I was in a Border’s Book store doing some Christmas shopping on Saturday. I picked up another copy of Mark Levin’s “Liberty and Tyranny” and a copy of Michelle Malkin’s latest book “Culture of Corruption“. As I was on my way to check-out another book caught my eye. The title of the book was “Going Rogue”, or so I thought. Going Rogue happened to be a book I wanted for myself.
Picking it up—it was a paperback—I turned it over and checked the price. Only $15.95. Such a deal, I could not refuse. On Sunday, while taking a break from my computer, I decided to begin reading the book. Without reading the Table of Contents, I turned to the Introduction by Richard Kim and Betsy Reed. Nothing unusual here; authors often have someone else write the Introduction. The intro started with
“On the evening of November 4, 2008, progressives were in an ebullient mood. After eight long years of Republican rule, Barack Obama has been elected president. Accompanying our shouts of joy were audible sighs of relief. The prospect of a John McCain presidency had filled us with dread. But to imagine Sarah Palin–a conservative Christian with a penchant for folksy warmongering who flaunted her ignorance as a virtue—separated from the Oval Office only by a 72-year-old cancer survivor…that was beyond terrifying”.
My first reaction was, “How about that, Sarah picked a former left winger to write her Introduction. Good for her”. I fully expected the tone to change and I would discover that the writer had experienced an epiphany and was now suffering from buyer’s remorse. After reading about ten pages with no changes, I took a closer look at what I had bought. The Table of Contents revealed that the book was actually written by an assortment of left wing wannabes including such luminaries as Robert Reich, Rick Pearlstein and Jim Hightower.
Turning back to the cover, I noticed for the first time that the title was “Going Rouge” not “Going Rogue”. The sub-title was “An American Nightmare” not “An American Life”. Not having seen a copy of Sarah’s book before, I suppose I could be excused for not noticing the difference—See examples above. But then again, I guess I just have to admit, as my wife laughingly reminds me, I simply got took. After a life time of fielding phone calls from solicitors offering to reduce my credit card interest, informing me that I had just won a free trip to some exotic locale, and the thousands of “free trial” offers I have turned down over the years, I still got snookered. I am sure there is a lesson in there somewhere. When I figure it out I will be sure to share it with you.